Lola studied design in Cologne and worked as an industry and concept designer. After a few years of working at advertising agencies such as Grey and Frog Design, she started her own trend research agency in Berlin. Her work not only focuses on trend research, but also touches areas such as art, design and technology. Lola is currently a consultant for the Deutsche Bahn, Wella, Tchibo, Daimler and Burda. She is also a renowned international keynote speaker and has taught at several universities and colleges in Germany, Austria and Switzerland.

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